Brand, Reputation, and Public Interest Policy

Every member, volunteer, employee, and organizational unit must safeguard the Society’s reputation and integrity as a mission-focused organization. This is an imperative to preserve the Society’s legal and not-for-profit status.
 
Members, volunteers, and organizational units are not permitted to speak or act on behalf of the organization nor represent views on public issues as being endorsed by the Society, unless specifically authorized by the Executive Board. Such personal views may not be disseminated using Society brands, titles, or in any way giving the appearance of Society endorsement.
 
With the concurrence of the President, the Executive Director is authorized to express Society support for positions being advocated by the business or association community that affect business operations. The Executive Director will provide a copy of all such positions to the Executive Board.
 
ISA maintains a unified visual identity for its brand family and protects its trademarks vigilantly. This consistent identity portrays a strong, distinctive image that confirms our credibility.
 
The Society brand(s) may not be altered in any way, including proportions, colors, elements, or otherwise distorted in perspective or dimensional appearance. Wherever possible, the full name of the organization and its acronym, ISA, must be used. ISA provides specific brand standards to be followed.
 
No elements of the Society’s brand family may be used by any organization or individual to imply affiliation with or endorsement by the Society unless expressly authorized.